Market & Social Research
Research
that reveals
what matters.
Delivering rigorous market research, social research, data collection, and promotional services. We empower organizations with verified intelligence and strategic on-ground execution.
Understand markets. Find opportunities.
Listen to communities. Enable better decisions.
Accurate, on-ground data you can trust.
Field promotions, launches and brand activations.
Human understanding meets rigorous data intelligence.
AIMUS Research & Promotion Services (ARPS) is a Lucknow-based market research and promotional services company providing commercial research, social research, data collection, and promotional services.
Founded in 2009 and headquartered in Lucknow, AIMUS Research & Promotion Services (ARPS) is a specialized agency delivering structured market research, social research, and data collection.
With capabilities spanning corporate studies, surveys, focus groups, and field investigations, our seasoned team uncovers actionable insights. We also provide strategic promotional and event-related activities, ensuring both rigorous intelligence and precise execution.
Founded
2009
Industry
Market Research
Headquarters
Lucknow, Uttar Pradesh
Research Services
Tailored methodologies for commercial markets and social sectors.
Data-driven measurement and rigorous statistical analysis mapping consumer behavior across commercial markets.
- Focus Groups
- Central Location Test
- Corporate Studies
- Consumer Immersion
- Product / Concept / Pack Testing
- Surveys
01
Commercial Quantitative
Data-driven measurement and rigorous statistical analysis mapping consumer behavior across commercial markets.
- Focus Groups
- Central Location Test
- Corporate Studies
- Consumer Immersion
- Product / Concept / Pack Testing
- Surveys
02
Commercial Qualitative
Deep, nuanced understanding of motivations, behaviors, and the underlying dynamics driving market shifts.
- Household Surveys
- Retail Audits
- Shop Census
- In Depth Interviews
- Customer Satisfaction
- Mystery Audits
03
Social Quantitative & Qualitative
Measuring impact and exploring narratives to provide verifiable intelligence for communities and public programs.
- Family Planning
- Women & Child Education
- Water & Sanitation
- Pulse Polio
- Health & Nutrition
- Social Surveys
04
Data Collection & Field Services
Rigorous methodologies for on-ground data gathering, verification, and comprehensive field investigations.
- Data Collection
- Data Verification
- Field Investigations
- Tests
- Interviews
- CATI Interview
05
Promotional & Event Services
Strategic on-ground brand activation, event execution, and targeted outdoor advertising capabilities.
- Spot Promotions
- Product / Brand Launches
- Events
- Outdoor Advertising
- Brand Promotion
- Promotional Activities
Our Process
Understanding the core research problem and context.
Crafting the optimal methodology and sampling plan.
Rigorous data collection and quality control.
Statistical synthesis and pattern recognition.
Delivering strategic, actionable intelligence.
Trusted Partners
Organizations we've worked with
Leadership
The People Behind the Research
Ready to uncover the insights you need?
Connect with our senior research team to discuss your objectives or request a proposal.
Location
CC-9, 1st Floor, Burlington Colony,
Near Medwell Hospital, Burlington Square,
Lucknow, Uttar Pradesh 226001, India
Direct Inquiry
ajay.arps@gmail.com